It's a bit intimidating.
What if it doesn't convert?
What if you crash and burn and damage your reputation? Dang it. That would so suck.
But you're smart!
You already know you simply must have expert karate chops to create a webinar that converts (with integrity).
I bet you've already noticed... there are pretty much 2 types of webinar experiences:
1) (most) Hype-y sleazy salesfests, ug.
2) (a special few) Transformational moments of education nirvana, containing pure brilliance that changes people’s lives, delivers true value, and makes you grateful you’ve gotten to know the Host because you feel like you’ve gained a trusted expert and friend. True magic!
If you want your webinar to be part of the special few...
“When you create a webinar, you want someone who has a deep understanding of audience and offer, as well as someone who can create an authentic relationship with the audience beyond a single Call To Action. That's Diane."
That's the Special Edition part ;-)
There are 3 skills you need in order to pull off a Damn Good (PREMIUM) Webinar.
1) Serious Writing Chops
2) Geek-Level Marketing Savvy
3) Real-World Webinar Experience
You need not just a "little" skill, but hundreds of hours each. Maybe thousands.
I know. I know…. You probably expected me to say, "Hey, you don't need any skills at all, just follow my easy-peasy, step-by-step checklist, and in 7 minutes you’ll produce something worthy of an Oscar without even trying. You’ll make millions instantly! Trust me." It’s what you want to hear….
::rolling my eyes::
How about some honesty instead.
Both of these "mission-impossible" tasks require a
(a) shit-ton of experience,
(b) mental agility and gymnastics, and
(c) mastery in 3 separate fields:
Writing + Marketing + Webinars.
So, unless you want to make crafting webinars your full-time career... (No, eh?) What's a gal (or guy) to do?
(As you move forward, it's going to honestly suck not having these skills ...unless I fix this challenge for you, which I totally will. ;-)
Inside every world-class webinar is a very savvy strategic outline.
As an insider, I call that “the webinar narrative.” It’s the complete conversation that meets your perfect buyers on one side... and moves them seamlessly to the offer on the other side.
The strategic outline has one purpose: It’s about teaching the value of the offer and weaving the essential 14 threads (or conversations) through your entire webinar, from start to finish.
If a webinar is going to fail, it almost always fails here.
(PS. No amount of tweaking the finished webinar will change that).
After you have a professional-level outline, all you need is a killer script. ;-)
Note: a killer script is written to
* sound just like you sound,
* hit all the nuances of psychology and marketing on the nose,
* speak your audience’s language, and
* create a journey that ends at your unique offer... all while giving the attendees exactly what they want to hear.
So you need to know what the heck you're doing.
Great, how long does it take to know what the heck you're doing?
Well... when I write client scripts, I have 30 years of writing and marketing to draw on. Plus I've spent the last couple years delivering webinars professionally to thousands of people.
But let's talk about you. ;-)
Would you like a shortcut?
(And I’m going to do it all for a crazy-low price that I’m kind of embarrassed to share.)
(No way?! Srsly?)
Yes, for real. So if this sounds even vaguely interesting, just keep reading…
After all, webinars are one of the most powerful mechanisms for making sales (and relationships)...
But I cringe when I hear people say, "I'm good at teaching! I'll just teach something from my course or coaching program."
Why do I cringe?
Because I'm 99% sure that's not what you should teach at all. ;-)
Webinars are crazy complicated and a complete can of worms that can go pear shaped, fast. But they don't look that way.... And that's the problem. They look easy. Especially the teaching. But, whoa-there-boy, they aren't.
It’s my duty to point this out, because there’s a good chance you’ve attended webinars and are equating the “attendee” experience with the “scripting” experience.
"Oh, look, it’s a bunch of teaching with a groovy offer tacked on at the end! I can do that."
Webinar Scripting Experience
"Oh, crap, it’s an intricate dance that lasts the entire webinar, juggling multiple threads from intro to finish... most of them completely hidden from view." =:-0
In a webinar...
Every, single thing you SAY and TEACH is designed to sell with integrity...
...making it easy for the right person to say, "Yes, please!"
OMG, that means...
(In fact, there are 14 essential threads you'll weave through your webinar from start to finish.)
And NEWS FLASH: None of these things is actually why folks register for a webinar. You still have to give your attendees *exactly* what THEY want to show up for… all the way through.
It’s about this point you realize WEBINARS ARE FREAKING MAGIC SHOWS!
What’s happening in the spotlight delights the audience.
What's happening behind the curtain is everything you need them to experience in order to understand the genius of your offer (and you).
OMG... Mind. Blown.
Want to see an example?
I'll give you a Newbie Version and an Expert Version. The Newbie Version is what most people think they should do. The Expert Version is what webinar experts do!
"You want to know how to create the perfect ending for your novel? Here's an exercise!"
"Here’s why creating the perfect ending for your novel is tricky and even experts struggle:
"When something big isn’t working inside your story--like your ending--what you need to do is pinpoint exactly what the problem is, right? And then come up with the very best solution--a Game-Changer Ending!
"But what is it? You're struggling with that. Where did it go wrong and why? It could be on page 300 or page 375 or back on page 250. All you know is something just isn't working! If you already knew the answer, you’d know the perfect ending for your book... and have already written it!
"The truth is you just can’t see it.
"I know this because I write fiction, too. I've been there. And you get to a certain point in your writing career where buying another book on Craft of Writing isn’t what you need. Heck, attending a course isn't even what you need.
"You need an expert who can look at your pages, really get your story, and pinpoint the perfect ending... and that's going to cost more than buying book on Amazon that doesn't help. But you're in luck! This is what I do every day, and here’s what I see when I look at endings for my clients. Let's dive in...."
Why does the Expert Version work better?
In the Newbie Version...
You’ve given the attendees a free exercise and the delusion that all problems are solved. Thanks, I’m fine now. I call this type of teaching “putting a Band-Aid on a broken bone.”
In the Expert Version...
You’ve given the attendees
* an honest understanding about the topic and compassion for the experience,
* a transformed perspective,
* a chance to see you as a wise authority,
* an introduction to your unique selling proposition (uncovering game-changer endings),
* the truth that "real help" costs more than a book (because real help will look at your pages and read your story),
* hope + clarity about what they could be seeing (with your help) when they look at endings--a mentoring approach that feels really good.
It comes down to this...
Which audience did you serve better?
When it comes to transformational “teaching-selling” webinars, you have the honor and deep responsibility of serving your audience in a meaningful way.
By showing up for them, being honest, sharing your insight and wisdom, and sharing content that matters, you serve them well.
And when it comes to webinars that convert, guess which example actually sells better?
Well, gee, there are a lot of free exercises out there. But real help with an expert who looks at your actual writing? Heck, yes, sign me up!
So, if you want a webinar script with teaching like the Expert Version…
You want to do it right. You want an expert-level "teaching-selling" webinar. And you understand this will require a fair amount of writing, marketing, and webinar skills.
You're thinking, I might need some help...
Excellent! I'm bringing the help!
Who the heck AM I?
I’m an Uber Geeky Sales + Writing + Teaching Expert who Swoons Over Webinar Creation. That’s who.
"There's an art and a science to developing an successful webinar. Even if you're a great speaker, there's no guarantee that your webinar will work. And that's why Diane is such a godsend. She'll save you weeks of frustration and eliminate your learning curve." --Ron Friedman
You are amazing at what you do. Me, I’m amazing at “teaching-selling” webinars. ;-)
In fact, I’m a webinar geek… professionally.
But am I the one to help you with your webinar?
The first thing that makes me truly unique in the world of webinars...
is that I was already a writer. A marketer. A teacher. For, like, 30 years.
I pretty much have a lifetime of crafting fiction, non-fiction, copy, web-content, and anything and everything that uses words.
Psst... Want to know the type of writing that helps me most as an entrepreneur and webinar champion?
Fiction writing. ;-)
There is no better training ground in understanding what your audience is thinking… than creating a few hundred characters and living inside their head for hundreds of pages.
I can’t remember a time I didn’t study marketing for fun. Online marketing? Dude, I’ve been studying online marketing since it was invented. (I even have a degree in marketing, shhh.)
I have a lot of opinions about marketing, and they can be boiled down to “be a human being; relationships matter; and integrity is an action.”
I’ve always taught. In person, online, in workshops, classes, retreats, continuing ed, coffee houses, living rooms, and I’ve mentored, coached, educated, influenced, championed, and taught thousands of people.
What did I teach? The missing pieces.
Whether it's writing, branding, marketing, or a dozen other topics... I teach eye-opening, game-changing, original material that helps people Level Up.
But the second reason I might be the perfect person to teach you how to craft your webinar...
...is my unwavering belief in the phrase…
You are not a template. What you do is not a template. Your heart, your soul, your passion: it’s not a template.
There is no room in the world for another generic webinar.
No room for a hype-filled webinar. A webinar that falls short, fails to create a human connection, or is forgotten an hour after it’s over.
Be real. Be authentic. Say important things. And always, always, ALWAYS sound exactly like you.
When people are scared of sounding like a sleazy sales guy, it’s because they think they should do it like [insert name here]. Or they’re following a template, and it’s just not working.
Stop. Just stop.
You, be you.
The trick of course, is that most folks don’t have a lot of experience with voice, writing in character, or translating what they need to accomplish with marketing… into their own voice.
But this is one of my biggest passions. I can help you with that.
And let’s be honest, You, Being You is a key part of the MAGIC SHOW. (The most important part from the audience's point-of-view.)
I asked myself that very same question.
How can YOU get the kind of “Teaching-Selling” Webinars I create for my clients, one that sounds like you and does all that crazy magic we’ve been taking about…
...without spending 30 years on the road to Webinar Mastery?
Oh, wait, I have an idea!
How do I set you up for AMAZING webinar success?
Inside Damn Good (Premium) Webinar, you'll have access to my Secret Sauce. ;-)
In other words, you'll learn everything I do to create a Damn Good Webinar Script that converts.
All of it!
In this live, Damn Cool, 4-Module Course...
You'll get the BEST course education, the BEST 1-on-1 mentoring, AND the BEST (most critical) done-for-you pieces...
All so you can LEVEL UP fast...
...and walk away with a killer webinar script you can have complete confidence in. Period.
You'll receive lessons PLUS live training (yes, it's recorded) to take you by the hand, so you can know what I know and do what I do.
In addition to that, you'll meet with me 1-on-1, in a 90-minute Strategic Outline session, where I do what I do best:
* drill down into your offer,
* uncover the buying gap,
* validate audience assumptions and problems,
* highlight your message to the world, and
* delve into your expertise and genius.
After that, I blow your mind... and personally create your Strategic Outline for you.
You'll be supported through the scripting process and even get my critique, revision notes, and exact wording for your very own polished, professional Damn Good (Premiums) Webinar Script.
Let's take a look inside!
Want to change the world... for real?
"Teaching-Selling" Webinars are the perfect vehicle for spreading ideas, shaping opinion, and inspiring action! Marketing is a revolution, a mission, and a movement all rolled into one.
Welcome to the game.
Generic webinars? Not here!
Custom, premium webinars require laser insight into your specific offer and audience.
But this isn't your ordinary "avatar" (aka buyer persona or ideal client ) worksheet, nor is it your standard "irresistible offer" cheatsheet. Nope.
This is about finding gaps in understanding and being able to use the right language.
If you were a ninja, this would be your set of shiny throwing stars.
This is what I do for my private clients. :-D
I take all your work from Module 1, plus what I've learned from our Strategy Session... and get to cracking!
I'll create a customized Strategic Outline just for you, one that's designed to take your specific audience on an amazing journey and convert your unique offer effortlessly. (I use all my skills here, and I normally charge $3,000 for this piece alone.)
When I'm done...
You'll receive a tailor-made, step-by-step outline of everything you should include in your own Damn Good (Premium) Webinar, from your introduction to your very own live Q&A at the end.
(Yes, what you should teach, too!)
Let the Magic Show begin.
What do webinar professionals know that you don't?
Do you wish you knew what Webinar Experts knew? This is your chance. Seize it, baby!
You're officially behind the curtain. Welcome to the club.
Teaching you to fish. WOO HOO! Let's go fishing!
Your goal: take your custom Strategic Outline... and create a professional script, right? Hell, yes!
This is how you become a webinar superhero.
Never, ever wonder if your script is "good enough." I've got your back.
I'll take your script draft and give you a "Level-Up Critique" that not only tells you what to do next... but even gives you key word-for-word language to use where it really matters most.
Few entrepreneurs have the luxury of "sitting beside insiders"... absorbing the nuances and having them actually look at your work (and share how they'd do it, if this were their script so your learning is exponential).
But you do.
I call this your Level Up Draft, where you get to call your script Damn Good.
Take the lessons from my Level-Up Critique, and make them your own.
Imagine how excited you'll be to deliver this to your first webinar audience!
Harness the Incredible Power of Active Participation!
Have you ever attended a webinar... and gotten distracted by your own email (or even the dirty dishes waiting to be washed)?
That's because watching webinars can be a very passive experience.
You don't want that.
Learn all the tools, tricks, and tips of keeping your audience engaged before, during, and after your webinar.
Some slides suck.... Don't do that. ;-)
There are 4 things your slides simply must do:
* keep your attendees dazzled and engaged,
* add an additional layer of education and understanding,
* present a strong Brand Story, and
* act as "speaker" notes.
Yet, creating this type of slide is a hidden art.
Time to master that art, right?
Create the first 10 slides of your presentation. Then submit them for critique!
I'll give you professional feedback... and even create versions of my own where helpful, to show you exactly how to become a Slide Ninja.
Delivering a webinar is one-part keynote speech, one-part relationship building, and one-part coffee chat in your living room. ;-)
Sound authentic and conversational (even though you're alone with only your dog giving you feedback).
Carry the "emotional burden" of the event so your attendees are as excited as you are.
Determine if it's going well... and learn what to do if no one participates in your engagement sections (because sometimes this happens to even the very best webinar hosts).
Create a backup plan for tech snafus and all the unforeseen firetruck sirens, interruptions, and real-world surprises.
Yes, I want to Go Pro!
There are things you only know AFTER you go live. Learn them now so you can be prepared, sound your best, and relax and enjoy the show!
Even CEOs need Accountability. (Heck, especially CEOs!)
Frustrated by the moments you find yourself avoiding, procrastinating, or spinning your wheels? (And you absolutely don't want webinars to end up this way?)
Constantly sidetracked by the things you "have" to do... instead of the things that move your business forward, like webinars?
Have a deadline for your webinar... and want to make Damn Sure you meet that deadline?
I have a solution!
Join me in accountability that WORKS! It's success-based and super easy. (Best yet? It's not on Facebook, land of distraction.)
As I mention in my secret message... this is probably a one-time event (and I've priced it insanely low, I have to confess).
When you make ONE or TWO SALES from your premium offer... you'll have MORE than paid for this course. ;-)
Think about that. Just one or two sales. BOOM. Investment recouped + Lifetime Skillz Achieved.
But first... what do I charge my private clients for these services and this type of education?
$7,000. That's what I should charge. ;-)
But you want the insanely low price, right? (Frankly, I hope my business coach isn't reading this, because he will roll his eyes.)
Here's what I put together for you.
I know! It's like 90% off, right?
If you EVER plan to use "teaching-selling" webinars in your marketing strategy...
"She'll save you weeks of frustration, eliminate your learning curve, and ensure that you capitalize on the opportunities you have -- because you don't get a second chance to make a first impression."
And it even comes with a guarantee....
I believe in you. I really do. :-D I talk to thousands of entrepreneurs like you every year (doing webinars, of course), and my favorite part is championing your dreams. I want you to know my heart is in the right place, and I'm here to help you change the world.
You have a 14-day, money-back guarantee when you buy. Once the course starts, come inside Damn Good (Premium) Webinar, do the work, and even book your 1-on-1 appointment with me.
If for any reason you're not happy, just let me know, and I'll send you a prompt refund.
Let's do good work together!
I have 2 goals in this Special Edition version of Damn Good (Premium) Webinar.
I know you're probably wondering why-oh-why would I offer something at such a substantial discount, amiright?
There are 2 wins for me, and I don't mind sharing them. :-)
1) This is the beta version of the course, and I want to help entrepreneurs, coaches, authors, healers (all you guys) level up as FAST AS POSSIBLE... when it comes to webinars. This is my chance to get your feedback.
2) I'm excited to create some stellar Case Studies for the final version of this course, a future book, and so on.
Why are Case Studies such a big deal? When it comes to teaching webinar scripting, the most helpful education isn't just theory. It's real life examples of what works.
From my perspective, this one-time Special Event is dedicated to getting key feedback and developing genius Case Studies.
And this is a HUGE win for you, as well. :-)
In these Case Studies, I'll be promoting you and your offer! You can give me your URL, your offer landing page, opt-in funnel, whatever serves you best :-)
You can gain exposure to a much wider audience of potential buyers over the coming months.
(And when you launch your webinar, I'm even super-happy to let everyone know!)
So you can see, this really is a one-time Special Event. Once I have the feedback I need and the Case Studies built... the event (and low pricing) is over.
Still Have Questions?
Q: What if I miss some of the classes?
A: No worries. Some content will be presented on video and some will be live, during weekly classes. All live classes will be taped.
Q: Is this self-study or "cohort" based?
A: Cohort based. :-)
We're going through the course together, which is great for accountability and actually "getting it done"! That said, there's a lot of flexibility built into the schedule, so if you're, say, on vacation one week, you won't be toast. ;-)
Q: When will the course end?
A: The course is meant to run June 1st - August 1st (with 6 additional months of access to the material). This means you could actually launch your webinar this Fall!
Q: Can I do the course faster/slower?
A: Email me to discuss at DamnGoodWebinar@gmail.com
Q: Will there be transcripts of the videos?
A: No, not in this Special Edition. It's cost prohibitive to produce a fully edited, professional transcript. But if your issue is wanting to "go through material faster," I highly recommend the "Video Speed Controller" Chrome plugin. It rocks!
Q: What if I'm still creating my offer and my audience? Can I take this course?
As long as you know what the offer will be (example: you'll create a course and you have a content outline) and who will buy it (example: you've spoken with your ideal student and know how she thinks and speaks), then you're good to go.
Q: What if I don't have an audience at all? Can I still take the course?
There are a lot of moving pieces in building a business, and you can work on things simultaneously. You'll need to eventually answer the question, "Where will I get my attendees." Whether you decide to build your own audience, network with JV partners, or create Facebook or Google Ads, finding the answer will be something to put on your To Do list.
Q: I have a business partner/copywriter/launch manager who will be the one writing the webinar. Can he/she have access to this course?
A: Sure! That makes perfect sense.
All I ask is that you (a) decide who is the "student" who will be asking questions, (b) focus on only one webinar during the live course, and (c) both of you come to the 1-on-1 strategy session with me (so we're all in sync).
Q: What if I have a disability?
A: No problem!
I'll do my best to create an easy learning environment for you. Just let me know what adaptive technology you're using and how I can make the content easier to access for you.
Q: Other questions?
A: No problem! Write me at DamnGoodWebinar@gmail.com
“Diane knows webinars. She's a very articulate writer who knows pacing and speed. She's passionate about webinars and passionate about making people's lives better by learning the art of an effective and high-converting webinar.
"If there's one person you can trust, it's Diane."
“Her insight, experience and expertise helped me turn a wildly mediocre webinar into a truly outstanding, interactive webinar that really helped me achieve my business objectives."
“...whenever they have an issue with their webinar converting. She gets to the core of what’s not working through an in depth analysis, and is able to give concrete next steps to make the webinar much better.
Moreover, she’s who we hired within Mirasee to run our own webinars, thanks to her awesome personality, great on camera presence, and amazing storytelling skills."